v is for vagina

How very dare they!

In a move that they knew would spark controversy, the makers of feminine hygiene products in Australia, Carefree, have released a television campaign using *gasp* *shock* *horror* the word ‘vagina’. And oooh, some people are getting there knickers in a twist about it!

Jason Cornelius, the New South Wales State President of Family First – who himself doesn’t have a vagina – spoke out about the inappropriate use of the ‘V’ word on television. How very dare Carefree call a vagina, well, a vagina on national television! I mean really, where’s the decency! I would expect he would like it to be called something much more appropriate like Lady Garden, or Hoohah, or perhaps the old favourite Bearded Clam, or the jovial Clacker.

And once again, it’s about the children. Oh, the children. What about the children! Yes, indeed, what about the children, Jase? About 50% of them have one, and many of them indeed will, I expect, need to use products of this kind in the near future, if not already using them. Those that are old enough to understand the workings of a vagina are pretty much going to need to know what this television commercial is saying in plain, non-offensive, everyday language. Why should these girls and young women be forced to hear their vaginas being referred to as something other than what they are?

Because let’s face it, if your child is of school age, they are going to be hearing a hell of a lot worse terms for the old Lovebox on the playground than the word vagina. If you have one of those 9-out-of-10 adolescent sons who fancy girls, he’s going to be already thinking about the vagina pretty much 23 hours each day. (There has to be some time in there for sport.) If you think your kids aren’t listening to/speaking a wide range of smut in the remote areas of the quadrangle, then you’ve pretty much buried your head, neck, shoulders, chest, waist and personal unmentionables in the sand.

If you’re offended by the word vagina, my advice is to grow up and show a sense of modern maturity, and let the rest of us adults and soon-to-be-adults get on with life.

For so long feminine hygiene products have been advertised through suggestion and implication, that it’s actually refreshing to see a company treat menstruation and woman’s health like a normal and practical everyday subject. No blue liquid. No women in bikinis on the beach or riding bikes. Just sensible, genuine language. And wouldn’t it also be nice for women to have some of the social stigma and embarrassment removed by having this type of discussion somewhat commonplace?

I guess the gentlemen who have a problem with the word vagina can sneak off back to the corner of the room to blush and have a good giggle about it. And here I was thinking there were enough adolescents in the world.

I think the ad is really well done. Draw your own conclusions below.

Good one, Carefree!


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