In what was suppose to be a standard issue interview about a the Australian Government’s price on Carbon, MP Craig Emerson took a moment to awkwardly press play on a recording of Skyhooks’ Horror Movie, and karaoke’d away his own version of the song.
Watching his version of ‘No Whyalla Wipe Out’ I sat there watching the interview on YouTube holding my hands to my ears saying, ‘Don’t do it, Craig. Don’t do it. Please, don’t do it …’ Yet still, he did. It was awful. It was out of tune. It was out of time. He was rocking back and forth with not sense of rhythm. Media agencies and online forums instantly erupted with disdain.
Craig Emerson’s was looking like a fool trying to dispel what he believes are myths conveyed by Tony Abbott and the Opposition through the media. Everyone is talking about Emerson and his little song of combat.
And there in lies the point.
Whilst others think this is an appalling piece of singing, I think this is a stunt pure and simple. And could quite possibly be a stunt executed beautifully in it’s simplicity. Abbott has been winning the conversation prior to the Carbon Tax going ‘live’ as of July 1st, 2012. Suddenly on July 2nd, we are talking about Emerson’s little song undercutting Abbott’s message.
It’s odd to me that in Australia we vote for governments knowing their agenda, and then getting upset when that agenda is actioned into law. Australians continued to vote for John Howard, knowing his policies on the full sale of Telstra and the introduction of WorkChoices legislation. Then, we kind of got upset when he did just that.
We elected Kevin Rudd in part because of his environmental policies regarding climate change. The Gillard government has continued that policy with the introduction of the Carbon Tax. Suddenly with the prospect of a new tax, we’ve gotten a little iffy about it. And Abbott has been trading on that feeling.
But now, we have a game changer to that conversation. The question remains though, can the Gillard government continue that conversation beyond the bad singing and the awkward dancing?